The Top 3 Reasons Women Start Businesses (And How They're Different from Men)

Research shows that women start businesses for very different reasons than men. And yet, the model of entrepreneurship out there in the world is one set by hyper-masculanized culture—a culture of hustling, of harder faster more, of pushing the boulder up the mountain, and of grinding in order to succeed.

Whereas men start companies for growth opportunities and profit potential, women start companies to meet personal goals, gain feelings of accomplishment and achievement, and have more flexibility to manage their lives.

By subscribing to the masculine version of entrepreneurship aimed at making more money at many costs, women are driven to experience their businesses, not as vehicles for freedom and self-actualization, but as pressure cookers.

With even more women venturing into entrepreneurship, they need a new guide, now!

A different way that is just as lucrative, but also more expansive, enjoyable and aligned. A way that allows them to bring all parts of themselves to their work, so that they can build businesses that support and sustain the lives they dream of leading. So they can succeed in their businesses without sacrificing what matters most in their lives.

This is the way of the Enlightened Entrepreneur and I’m so glad you’re here.